Last updated: 12/12/25
Welcome to The Daily Hug (“we”, “us”, “our”). We are committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains:
- What personal data we collect
- How and why we use it
- How it’s stored and protected
- Your rights under UK GDPR
- How you can contact us with questions
By using our website thedailyhug.org, you agree to the practices outlined below.
1. Who We Are
The Daily Hug is an online magazine providing positive news, features, and wellbeing content. We also offer a subscription service and an online shop.
Data Controller: The Daily Hug
Email: hello@thedailyhug.org
Address:
The Daily Hug
4th Floor, Silverstream House
45 Fitzroy Street
Fitzrovia, London W1T 6EB
2. What Personal Data We Collect
A. Information You Provide Directly
This includes:
- Name
- Email address
- Postal address (if purchasing physical items)
- Payment details (processed securely through third-party payment processors; we never store full card information)
- Account login details
- Messages sent to us (e.g., through forms or email)
B. Automatically Collected Data
When you visit our Site, we automatically collect:
- IP address
- Browser type
- Device information
- Pages viewed and time spent
- Referral sources
- Cookies and tracking data (see our Cookie Policy)
C. Subscription & Marketing Data
If you sign up for newsletters or become a paid subscriber, we may collect:
- Subscription preferences
- Email engagement (opens, clicks)
- Purchase and transaction history
D. Social Media Interactions
If you interact with our content on social media or view embedded content (e.g., Instagram, TikTok, YouTube), those platforms may share certain information with us depending on your settings.
3. How We Use Your Personal Data
We use your information for the following purposes:
A. To Provide Our Services
- Delivering the online magazine
- Managing user accounts
- Processing payments and subscriptions
- Providing customer support
B. To Improve and Personalise the Site
- Understanding what content readers enjoy
- Tracking site performance
- Conducting analytics
C. For Marketing and Communication
- Sending newsletters
- Delivering updates about new features or content
- Providing special offers (if you’ve opted in)
D. Legal and Compliance
- Preventing fraud
- Maintaining security
- Fulfilling legal obligations
We will never sell your personal data.
4. Legal Bases for Processing (UK GDPR)
We rely on the following legal bases:
- Consent – for newsletters, marketing, and non-essential cookies
- Contract – to provide subscription and shop services
- Legitimate Interest – analytics, improving our Site, fraud prevention
- Legal Obligation – when required for compliance
5. Sharing Your Information
We only share your data with trusted third-party providers necessary to run our services, including:
A. Payment Processors
(e.g., Stripe, PayPal)
B. Website & Hosting Providers
- Website: WordPress
- Hosting: Hostinger
C. Analytics & Marketing Tools
- Google Analytics
- Meta Pixel
- TikTok Pixel
D. Email Marketing Platforms
(e.g., Mailchimp, MailerLite, ConvertKit)
E. Print-on-Demand or E-Commerce Partners
If you purchase merchandise, your address may be shared with fulfilment providers.
F. Legal or Regulatory Authorities
Only if legally required.
We never allow third parties to use your data for their own marketing.
6. International Data Transfers
Some service providers may be located outside the UK (e.g., the United States). We ensure any transfer is protected through:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions
- Other legally accepted safeguards
7. How Long We Keep Your Data
We keep personal data only for as long as necessary:
- Account information: While your account is active plus up to 6 years
- Payment records: 6 years (legal requirement)
- Marketing data: Until you unsubscribe or request deletion
- Cookies: As detailed in the Cookie Policy
- Customer support messages: 24–36 months
8. Your Rights Under UK GDPR
You have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion (“right to be forgotten”)
- Withdraw consent at any time
- Object to processing
- Restrict processing
- Request portability of your data
- Lodge a complaint with the ICO (Information Commissioner’s Office)
To exercise any of these rights, email [insert contact email].
9. How We Protect Your Data
We use appropriate safeguards including:
- SSL encryption
- Secure server technology
- Access controls
- Regular security monitoring
- Use of reputable third-party processors
No online service can be 100% secure, but we take all reasonable steps to protect your data.
10. Children’s Privacy
The Daily Hug is not intended for children under 13.
We do not knowingly collect data from children.
If we learn that information about a child has been collected, we will delete it promptly.
11. Links to Other Websites
Our Site may contain links to third-party websites.
We are not responsible for their privacy practices.
Please review their policies before providing any personal data.
12. Changes to This Privacy Policy
We may update this Policy periodically.
Any changes will be posted with an updated “Last Updated” date.
Continued use of the Site indicates acceptance of the revised Policy.
13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact:
The Daily Hug
Email: hello@thedailyhug.org
The Daily Hug
4th Floor, Silverstream House
45 Fitzroy Street
Fitzrovia, London W1T 6EB
